hi
Here are questions created for you to clearly define who we are trying to attract.This section may take some time so grab some coffee or wine and settle in. Mimosa anyone? ;) Be sure and click send at the end! If you need to stop halfway, sign it and click send so we don't loose any of your hard work! Don't worry if you don't know an answer because we will circle back to it in our chat! If you get stuck, skip the question and keep going.
At the end, there is an in depth client paragraph I will teach you how to write. I want this to be raw, not refined, so just have fun!
Lovie
also,
Do they have kids?
What is Their family life like?
Are they married, engaged, etc?
What are their core values?
DESCRIBE// your dream client's philosophy about life and relationships
How much do they make?
tell me about the person
WHOSE LIFE YOU'LL CHANGE
Do they have pets? If so, what are they?
What are their hobbies?
How do they spend her free time?
(Where do they go? What do they do?)
//online and off
DO THEY drink coffee, wine, tea?
What is THEIR style like? (city girl, modern etc)
WHY ARE THEY on Instagram?
What is are they searching in there?
What are their go-to hashtags?
THEIR INTRESTS
What was THEIR last YouTube search?:
How often ARE THEY ONLINE?
Where do THEY spend THEIR time online?
WHY ARE THEY ONLINE?
What social media does she use?
What KIND OF BOOKS do THEY read
and why do they read them?
What problems do THEY have that you can solve?
What ARE THEY passionate about
(emotionally, relationally, with your services etc)
that has nothing to do with what you do?
What group of people do THEY want to serve and give to?
Who are the people who support THEM most?
Who taught THEM the value of relationships in THEIR life?
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What frustrates them?>
Tell me more....
What is THEir personality like? (type A, creative etc.)
What is the legacy DO THEY want to leave in the world?
HOW DO THEY FIND YOU?
What do they do for a living?
SEND ENTIRE FORM
and after... one more thing
sign here.........................................
WHAT 2 COMMUNITies they are apart of ON FB?
Let's begin...
TIP: It may be helpful to glance through the questions first, take the afternoon to think about them and come back later, unless you are a spontaneous one, then go you wild thang... ;)
How would you DESCRIBE your IDEAL clients?:
client
For this next step, I will need for you to write me a story about ideal client. Write about who they are and how they makes their choices. Are they loud, quiet, relational, a creative, a home body, extroverted etc. It does not need to be perfect, written beautifully or profound. I just need it be raw, right from your heart, about the heart you are wanting to impact.
BELOW AN EXAMPLE OF AN IDEAL CLIENT PROFILE.
Profile
&
paragraphs
She lives in a pretty home in Denver and she is married to an investor. She has two kids and a dog and she is a creative entrepreneur. She loves being inspired, loves quotes, romantic movies. She loves to laugh and it always looking to make the best of any situation.
She wants to know how to grow her business and double her income to expand her company. She wants to learn how to market to the right people and how to build brand connectivity. She wants to become and expert at marketing herself to the right people. She sits down at her computer every morning looking to be inspired and encouraged and she sets time aside to dream and create there. Her desk is white and she has a pink blanket draped over her couch for late night snuggles with her kids.
an EXAMPLE:
Her name is Olivia but her friends call her Livy.
ideal client profile
NEXT PAGE of example
She is creating a children's clothing line with quotes and sayings to inspire kids to be empowered. She attaches the tags by hand and each one has a quote that she has saved to encourage and empower the wearer of the garment. She sketches and draws ideas during nap time and she sells her clothes in a community of other moms who want their kids to be empowered to be themselves.
She built her products around the needs of people, seeing the need for every person to be confident in their own style. Especially kids. She is apart of every process of her company, and styles the models, chooses the fabrics and invests her perspective into the designs. She chooses kids to model her clothes that has a powerful story. She is creating a community through her clothing and she has been contacted by agents in New York who want to feature her in various entrepreneur magazines.
an EXAMPLE:
PREVIOUS PAGE
Her name is Olivia but her friends call her Livy.
ideal client profile
Don't think just write. Really try and step into your ideal clients world. What do they see everyday in their life? What experience do theyhave? It may help to picture one of your past clients but don't over think it, and don't over edit. :D
(Plan on writing at least 250 words or more.)
DOn'T OVER THINK
01.
SIDE NOTE: It may help you to go find a picture of someone who represents this person. This is an extra step though not required, it may help you speak about them more fully. AND if you want to send me the photo, go for it ;)
(Plan on writing at least 250 words or more.)
DOn'T OVER THINK
01.
This might feel silly but trust me on this one: imagine their world and explain it. What do they touch, feel experience in their everyday life. What quirks do they have? What problems do they? What do they struggle with?
(Plan on writing at least 250 words or more.)
eNGAGE YOUR IMAGINATION
02.
What are their dreams for their life? Who do they want to experience them with? How do they feel about their job? How do they want to change the world? These are just some ideas to spring from. Write out the story you want to tell about them.
(What are her dreams? Talk about them!.)
DREAM OUTLOUD
03.
You may write it here or create a word document on your computer. It may also help to start a note on your phone and add to it as you consider her through out your day. This exercise will help me tremendously but it should also help you step into her world. Once you are done, sent it to me below.
(Write, walk, repeat. Think, consider & collect your thoughts about who she is.)
COPY & PASTE
04.
THANKS!
YES! Got it!
now, eat some cake.
yes, that is homework... and send me some too ;)
For er Andre and the kids... Yeah, it's for the kids.